Meridian Advisory

A Google Search Ads and landing page concept for a consulting firm, focused on high-quality consultation requests.

Client: Demo concept — consulting firm
Category: Google Ads
Channels: Google Search Ads · Landing page · Google Analytics 4

This is a demo concept created by byAarti to illustrate a marketing strategy for this type of business. It is not client work, it contains no real results, and the business is fictional.

Meridian

Clarity for decisions that matter.

STRATEGYFINANCEGROWTH

Overview

A lead generation concept for a boutique advisory firm. Tightly themed Google Search campaigns capture people actively looking for expert help, and a dedicated landing page turns those clicks into booked consultations.

Objectives

01Reach decision-makers searching for advisory services
02Generate qualified consultation requests
03Keep cost per lead under control

Strategy

High-intent keywords only

Campaigns built around specific service searches, with negative keywords to filter out job seekers and students.

Dedicated landing page

One page per service, matching the ad's promise, with a short consultation form above the fold.

Conversion tracking from day one

Form submissions and calls tracked in Google Ads, so bidding optimises for real enquiries, not just clicks.

Palette

#0E1A2B
#15243A
#C9A45C
#EEF2F7

What's included

Keyword research and campaign structure
Responsive search ads
Landing page design
Conversion tracking setup