Lumen Skincare

A Facebook and Instagram ads concept for a clean skincare brand, from first impression to repeat purchase.

Client: Demo concept — D2C skincare brand
Category: Meta Ads
Channels: Facebook Ads · Instagram Ads · Email · Shopify

This is a demo concept created by byAarti to illustrate a marketing strategy for this type of business. It is not client work, it contains no real results, and the business is fictional.

LUMEN

Skin, simplified.

Overview

A paid social concept for an online skincare brand. Educational creative builds trust with new audiences, retargeting brings back interested shoppers, and email follow-ups turn first orders into repeat customers.

Objectives

01Introduce the brand to new, well-matched audiences
02Recover shoppers who visited but didn't buy
03Encourage repeat purchases

Strategy

Education-led creative

Short videos explaining ingredients and routines, because skincare buyers want to understand before they buy.

Full-funnel audiences

Separate campaigns for cold audiences, engaged viewers and cart abandoners, each with its own message.

Catalogue retargeting

Dynamic product ads showing shoppers the exact products they viewed.

Palette

#F4F1EC
#FFFFFF
#7C9A7E
#1F2421

What's included

Meta Pixel and catalogue setup
Ad creative and copy
Retargeting campaigns
Abandoned-cart email flow