Website
Demo conceptFrame & Field
A portfolio website and SEO concept for a photographer, built to rank for local photography searches.
- Client
- Demo concept — photographer
- Category
- Website
- Channels
- Website · Google Search · Instagram
This is a demo concept created by byAarti to illustrate a marketing strategy for this type of business. It is not client work, it contains no real results, and the business is fictional.
Overview
A website concept where the photography leads and SEO works quietly in the background. Fast-loading galleries, location-based service pages and optimised image metadata help the right clients find the photographer on Google.
Objectives
- 01Showcase large images without slowing the site down
- 02Rank for local photography searches
- 03Make enquiring about shoots simple
Strategy
Speed-first galleries
Responsive images and lazy loading keep a heavy gallery fast, which also helps search rankings.
Location service pages
Pages targeting “photographer in [city]” searches, each with relevant work and clear booking steps.
Image SEO
Descriptive file names, alt text and structured data so photos can appear in Google Images.
Palette
- #0A0A0A
- #161616
- #FFFFFF
- #F5F5F5
What's included
- Portfolio website design
- Local SEO service pages
- Image optimisation
- Enquiry form